What people have said:
"He is brilliant. Seriously brilliant. I’ve seen some really amazing ideas coming from Alan.
He is the partner any AD or CD want to have when cracking a brief: no ego, lots of creativity and the talent to come up with really sharp lines. Those ones that stick to people's minds and sum up the whole campaign with perfection.
I *highly* recommend Alan. A little curiosity about him: he can also write songs. Good ones. Seriously!”
Claudio Vieira - Deputy Creative Director at Target McConnells (Now CD at Publicis Conseil Paris)
"Alan has a real talent for writing jingle-esque and rhyming scripts, as was proven with his excellent ad for the Vodafone Galway Comedy Festival."
Karl Waters - Creative Director at Target McConnells/JWT FOLK
"Alan is a keen problem solver, has great ideas and fresh thinking. He brings a new flair for copy and is especially strong on radio copy, getting across the key client points while also bringing great creativity to the read.
Trevi Donegan - Account Director at Target McConnells/JWT Folk
“Alan is a skilled writer and communicator and creative storyteller. I ’ve worked with Alan on multiple projects and it’s been a complete pleasure.”
Joanne Sweeney - Founder of Public Sector Marketing Pros
"Alan has found his calling when it comes to copywriting and being a creative. Comedy is definitely his strong point... he is a dream to work with on any project."
Micheal Cullen - Broadcast Director at Target McConnells
About Me
I've been in the advertising business for a while now. But, some time ago, I decided to change tack. That involved, depending on who you talk to, a bold move from the Dark Side (of Client Service) to the Dark Side (of Creative). And now, I'm an established copywriter.
I like all types of writing and have a knack for a pithy turn of phrase, comedy and making things rhyme.
But I'm also an ideas man, a problem solver and someone who thinks strategically with each and every word.
So far, I've been lucky enough to win some award nominations and have had a radio ad feature on:
So, have a look around at my work to date, and get in touch when you like what you see.
alan.mccafferty@gmail.com